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How To Avoid Lawn Care Business Failure
By Daniel Pepper
It is a chilling fact that 80% of small businesses fail within 2 to 5 years in the United States. But for more than one reason, I managed to stay in the 20% group that succeeded.

Was I lucky? What secret ingredient was I using and not aware of? Of the ones that survive, why is it these lawn care business owners are not hitting the jackpot with their businesses?

After I tenaciously began to search for the answers, I eventually found them. I cut them down into the top 4 major reasons people fail (or barely get by) with their lawn business. It is my sincere hope that anyone reading this article will make a stern decision to avoid these 4 subtle business killers.

Ignorance

This is the story of the first part of my life. I grew up in a middle income family. Both parents were highly educated and had worked for other people their whole lives. In fact, all of our family friends never owned their own businesses. That was the environment I was raised in and I was never taught that I could work for myself.

For the average person, this too was his life story and maybe it’s yours. In every area of his life he is surrounded with the old truth of ‘go out and get a good job’. Even the circle of influence he has around him doesn't include people who are wealthy. There isn’t really anyone he can think of that has ever said to him that the way to wealth is with his own business.

Believe it or not, there are people who live and die without even conceiving the possibility of entrepreneurship for themselves. They never realized they had just as much potential as anybody else to start and run a profitable business.

So, the first reason why people don’t become rich with a lawn care business is because it never occurs to them that it is possible. And so if it never crosses their mind, they never even start up the mower.

Indecision

A second reason that robs people of wealth with a lawn care business is that the person doesn’t make a decision to be successful. Even if she reads all the books in the world cover to cover about mowing for money, several times in fact while taking notes, nothing changes until she makes a firm decision to do something different. Even if I show up at her front door and manage to convince her that she could become rich if she just followed my instructions, if she doesn’t put one foot in front of the other and take the first step, she ends up staying just where she is.

Think about that. Everything you’ve done up to this point in your life has gotten what you have in your life. Unless you do something differently, you’re going to continue to get what you’ve always gotten.

Indecision is at the top of many lists about why people are failing. People just aren’t taking action on the success information

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