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Webconference Applications For Marketing
By Michel Dionne
Problem
The key people are committed to organizing brainstorming sessions and focus groups, and in conceiving and validating concepts. Press conferences, sometimes lasting several weeks, are also held during product launches. For the fruition of these efforts, the prospects have to be carefully identified as qualified. Otherwise, these efforts will be futile, and the team will have to begin again without being able to capitalize their exchanges and use them repeatedly.

Solution
The marketing team announces on their WEB site the online presentations (WEBinar), for which the visitors have to register in advance. The brainstorming sessions among colleagues, the focus groups, press conferences, and product launching are done long distance during webconferences. In addition, these events are completely recorded, both voice and images, and then copied by different means and placed on the WEB site, the local network, and on CD or DVD in order to be reused or replayed for new prospects, employees, and partners.

Results
The added advantage of WEBinars is that the

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