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Link Baiting
By Trent. Allan.
Link baiting is perhaps the most challenging means of increasing incoming links to a website and webmasters are constantly working on increasing incoming links to their website via link baiting. Link baiting is the process of increasing incoming links to a website by creating interesting content, useful tools or by any another means possible. Link baiting is perfectly ‘legal ‘and should not be confused with paying other webmasters to link to a website as link baiting is purely voluntary.
To better understand link baiting; let’s assume that a SEO website has introduced a new tool that calculates incoming links to a website. A webmaster can choose to make the tool free to use and allow other webmasters to copy-paste code for the tool. Whenever a webmaster displays the tool on his website, the tool will have an outgoing link to the website from which it was taken. In essence, the creator of the tool would have baited a link from another website. Link baiting can be carried out using content, images, videos and other multimedia content. Link baiting is divided into the following categories based on the method used:
Information based link baiting
Websites that offer rare content, tips and tricks, and information usually attract a lot of incoming links from websites. Well researched and insightful content is usually referenced by other websites and information based link baiting is one of the simplest methods of link baiting.
News based link baiting
Breaking news is one of the simplest ways to generate incoming links, by putting up breaking news and information on new developments a webmaster can bait websites into linking to his/her website. Websites usually link to press releases and breaking news articles as citations.
Humour and cartoons for link baiting
Humorous write ups and funny cartoons are fast becoming a popular means of link baiting. Blog entries and other social networking sites love quoting a humours quote or cartoon, and most webmasters are inclined to acknowledge the source of the quote or cartoon.
Using tools for link baiting
As mentioned in the beginning of the article, a webmaster can create
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