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Credit Card Incentives
By Arthor Pens
In the highly competitive credit card market today, the pressure is on the card companies to create and maintain innovative benefits and programs to lure and keep customers. One very popular benefit has traditionally been airline miles credit cards. However, with the current state of the airline industry and the commonly understood draw-backs of black-out dates and inconvenient travel times credit card companies have gone back to the drawing board in order to create a new generation of benefit programs to please the customer and boost the pull to new customers.

There are companies that offer a ranking of the top credit cards and their benefits, programs etc... Though many consumers search for low rates or a waiver of the annual fee, other rewards have come into play that distinguish the cards from one another in more interesting, personality driven ways. For example, The Discover Platinum card the annual fee is has been waived and the 0 percent Intro APR fully touted but it is probably the 5% Cash back Bonus and an option to double your money through shrewdly shopping with Discover's "brand name partners." Discover appears on the list several times, though all the cards are pretty much equally represented.

At the bottom of the list, A CitiBank card geared towards college students. It seems the major benefit to this card is being able to get one with little or no credit.

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