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Savvy Shoppers Abandon Their Cars And "park" Themselves In Front Of Their Computers Instead
By Tatyana Cathcart-7664
Savvy Shoppers, the ones with both a discriminating eye and those who are price conscious, shop online these days. There are many reasons why a shopper will choose to "park" herself in front of her computer rather than brave the crowded parking lots of the nearby mall. But, according to Nielsen/NetRatings, Goldman, Sachs & Co. and Harris Interactive, the top reason is to avoid crowds, a reason cited by 38% of respondents in a recent study.
Case in point, I have a couple of lipstick colors that I repeatedly wear from my favorite cosmetic company. And, my "nearby mall" is very nearby, just down the hill, only 2 minutes away. I decided last weekend that I could hop down to my preferred department store and replenish my lipsticks faster than I could buy them online. So, even though I am an avid online shopper I made the decision to hop in my and brave the parking lots at the mall. BIG mistake. (*groan*)
First, it took me at least 7 turns through the parking lot before I found a spot. Finally, I spotted one and raced to get to it before some one else. I then had to schlepp a good distance in the rainy, cold Portland weather to get inside the store. Once I was inside my favorite department store, I discovered they were having a big "event" in the cosmetics department. (*double triple groan*)
I stood at the counter of my favorite cosmetic line for about 20 minutes before someone acknowledged me. I, then, had to wait another 10 minutes while the associates rummaged through their stock looking for "my colors" and traded me off between employees who were busy serving several customers
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