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Invoking The Desired Response From Customers
By Jeffrey a solochek
One of the most famous headlines ever used was done almost a hundred years ago and it went something like this Do you make these same mistakes in Spelling?. Most of the marketers out there today see nothing wrong with this headline, they say it is one of the best ever used. I agree for the most part but I like to be different than everyone else and I see that the headline still narrows the market too much. I would have just used Do You make these same mistakes?.
The first headline narrows down the market to people who do some sort of writing. If they don't do any writing of any sort then they will read no further. The second headline asks the question of everybody who is reading the paper or magazine at the time. It doesn't narrow down your market.
I wrote an article last night and it was titled simply Why wait. A few of the directories I submitted this article to declined the article because the headline was too general, not focused enough. People who see the title of this article will be saying to themselves Why wait for what? Then these people will read further to find out what I was referring
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