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Direct Mail Marketing Done Correctly, Cannot Fail
By Joy Gendusa
So how do you do it?

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:

1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for more?

Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon…

One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies.

"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.
Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings.

Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives

Direct mail marketing strategies…

To get new customers all you need to do is:

1.Get their identities (mailing lists do this).

2.Reach them (direct mail does this).

3.Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!).

4.Get them to contact you. (Your mailing piece, letter or, preferably,

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