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Postcard Marketing Done Right
By Joy Gendusa
Say it with a postcard. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent postcards is the perfect start to new sales - this is one of the key small business marketing strategies.

For the recipient:

•You don't have to open a postcard!

•You see it right away, the bright picture is not hidden from view by an envelope.

•The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

•Save money. You can mail a post card 1st class for less than the cheapest letter rate.

•No stuffing required.

Postcards win out on all counts.

Check out the following case study.

Here is what one successful postcard marketer had to say:

“The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over

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