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The Genesis Of The Vehicle Wrap Industry
By Mohammed Walji
It all started in the mid-90s when advertisers put colorful vinyl ads on long haul trucks that ran long distances. Such trucks could tap a larger audience and since that strategy proved to be successful in producing recall, vinyl graphics were put initially on delivery trucks and vans and then on all types of vehicles, like cars, motorcycles, buses, and even air planes and hot air balloons.
Earlier, advertisers relied on traditional mediums of media, like television, radio, and print to get their products and services known to their target audiences. However, since more people started to spend time out of the house and rushing to and fro one place to another, outdoor adverts were created. In came billboards, tarpaulins, and giant digital screens. However, it did not just stop there. As lifestyles became faster than ever, the only way for advertisers to stay abreast with their clients is to catch up with their paces – thus, the genesis of mobile ads and the vehicle wrap industry. Even the racing world hopped on. What started with simple vinyl decals and stickers has now developed into a full-body finish of the racers' sponsors. Even road racers adopted the trend and took to vinyl graphics to give their respective vehicles jazzy looks.
Vehicle wrap is not just aesthetic, it is also practical.
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