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Why Postcards Still Work
By Colleen Davis
Let’s revisit the reasons why postcards are still a highly effective and low cost marketing tool for your business, or any business for that matter.
Postcards can be marketing collaterals for all kinds of business. – Tell me of a type of business that cannot be helped by a postcard marketing campaign, if any. Whatever business you’re in, postcards can be your lead for all kinds of activity in your marketing campaign.
Postcard printing design is simple and easy. – It’s not a complex task to design a postcard printing piece. In fact, the simpler and brief your message, as well as the more personal, the better it is to grab the attention of your target clients.
Postcard printing is easy and low cost. – It’s either you print your 4 x 5 print cards in your computer or have them printed by a professional postcard printing company. Either way, you can save a lot of your budget if you choose to use postcards as your promotional aids.
Postcards have a special low postage rates. – Design a 3 ½ x 5 inches custom postcard and you’ll only pay 23 cents for each piece via First Class. The US Postal Service suggests though that you do not exceed the maximum size of 4 ¼ x 6 inches and you’ll still be able to enjoy the special low rates of mailing a postcard.
Postcards are likely to be read than the rest of the marketing collaterals. – This is because you don’t have to open an envelope to see what’s written in your postcards. The message is clearly in plain sight. You just need to flip
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